BeYouPromise.org Founder and CEO
Miles Craig was born into an entrepreneurial family September 26, 1961 in Brandon, Manitoba. His family pioneered the business of radio and television communications in Brandon where they owned and operated two radio stations and a television station. The private company, Craig Broadcast (later Craig Media) was founded by his late grandfather, John Craig in 1948 with the purchase of a single radio station.
The elder Craig passed on his love of broadcasting to his late son Stuart and his three grandsons. Miles, along with his two older brothers, Drew and Boyd, worked part time at the family business while attending high school and university. Miles’ part-time jobs included television news camera person and radio operator.
In 1983, Miles graduated from the University of Manitoba with a Degree in Commerce. That same year, he became involved in the opening and management of a successful electronic video and computer store in Brandon, assuming the position of store manager. In 1984, Miles joined the family business alongside his father Stuart and two brothers. Over a 20 year period, Miles held executive and director positions with the company which experienced tremendous growth, eventually establishing television stations in Winnipeg, Calgary, Edmonton, and Toronto. The radio division expanded into Winnipeg, Regina, Saskatoon and Edmonton. Recognizing the digital age was on the horizon, Craig Media established a new company – Craig Wireless Systems. In 1996, Craig Wireless Systems pioneered North America’s first digital wireless cable network, a revolutionary wireless television and internet delivery system.
In 2005, the television and radio divisions of Craig Media were sold. At the time of the sale, it was the largest privately held broadcast company in Canada.
While Miles continued to have a passion for business, his private interest in helping others live better lives moved onto the front burner. Miles moved to Rancho Mirage, California with the intention of setting up a foundation, America’s Foundation for the Poor (AFP). While living in California, he witnessed poverty in the midst of one of the wealthiest parts of North America, confirming his belief in the need for a national foundation to assist the poor of the U.S. Sadly, the inability to acquire an appropriate visa to manage the foundation forced him to dissolve the charity.
Miles returned to Canada in 2009, disappointed but full of the realization that his passion to help others was now a powerful calling. But where to focus his energies?
Everywhere he looked, the misuse of alcohol and drugs was taking a huge physical, emotional and financial toll. Why not create a foundation with the simple old-fashioned message of habitual moderation and restraint? After much research, and with the assistance of an old friend touched by the misuse of alcohol and drugs, he began to develop the organization which became a registered Canadian charity in July of 2011.
Today the foundation is known as BeYouPromise.org after launching an award winning campaign of the same name in January 2015.
As head of BeYouPromise.org, Miles is a hands-on CEO. Applying the business management skills honed over 20 years in the broadcast industry, he developed the business plan for BeYouPromise.org and is directly involved in the management and operation of the foundation along with a Board of Directors.
Miles is the major source of funding for the foundation at the moment, but will be seeking to get other donors and sponsors on board as the organization gains momentum. The foundation launched on June 15, 2012 and has already begun to build strong relationships with a number of community leaders from the fields of local government, law enforcement, education, health, academia, business and media.
Miles is now a permanent resident of Victoria, British Columbia and is enjoying his new life in one of Canada’s nicest cities. Miles’ dream of making a contribution and impact in the country and the world is shaping up nicely.
Be You Promise.Org CPO & Executive Director of Fundraising and Events
30+ years of advertising and marketing experience, Jay has a real depth of knowledge and expertise. He has lived over half of his life right here on our little island in the pacific, and spent 11 of his 16 years in radio advertising with local stations. He’s very familiar with the business climate of Victoria and knows how to produce results for clients in this market! In the past Jay has worked in print advertising, including his position as National Marketing Director & Managing Publisher for a national network of magazines. Jay has also worked in Network Television and been self-employed, owning and managing his own small business. This depth of experience and knowledge means Jay knows how to move your business to the next level! Outside of work Jay is an adventure seeker. His favorite activities include, skydiving, bungy jumping, travel, and motorcycles! If it pushes his boundaries, he’s all over it. He’s also a big believer in personal development, in constantly growing and keeping motivated. Jay’s experience and outlook help him find the best use of an advertising budget to find solutions for your business challenges. Whether your business is small or large, retail or service industry, new or established, Jay can help you attract and retain more customers!
Tracy Anderson, M.Ed., RPC
Be You Promise.Org Director of Education & Community Outreach
Tracy is an Adult Educator (M.Ed.) and Professional Counsellor (RPC) who is passionate about promoting health and wellness, maximizing potentials and supporting others to be their “best self”. Having worked for decades as an educator, health professional and consultant in a wide variety of contexts, both locally and internationally, Tracy has come to realize that we are all ultimately here for the same reason: to learn, grow and find our way back “home”.
However, it’s easy to lose touch with ourselves in a world where media, advertising and society in general are telling us over and over again that we are “not enough”. In fact, “not being enough” is the number one suspicion of self that Tracy hears repeatedly from those who confide in her. Often, without even realizing it, we accumulate emotional wounds and take on mistaken beliefs about self and others through our socialization and conditioning. Unfortunately, these distorted beliefs and behavioural patterns also keep us separate and disconnected from our highest potentials.
As Director of Education and Community Outreach with BeYouPromise.org, Tracy comes from the framework that who we truly are has very little to do with our life “story”, accomplishments, so-called failures, or the many roles that we fill in our personal and professional lives. In her view, the journey back home is not about “becoming more” or “better”, but rather it is a process of letting go of the baggage that is weighing us down, so that we are free to make healthy choices that bring us a true sense of connection, well-being and aliveness. The journey home is an inside job. It is a remembering of all that we truly are and all that we have forgotten about ourselves. As we remember, we are empowered to make conscious choices that align with our best self. We are all in this together and the support of loving family, friends and community along the way is also crucial.
Gifted with a keen understanding of culture, personality and human nature, Tracy’s educational approach is both holistic and experiential. She is passionate about facilitating growth opportunities that expand our ways of seeing and being in the world, while fostering personal and professional success.
Her work experience includes:
- Support/Program/Outreach Worker – The Corner Drop-in Centre, Sistering Drop-in and Outreach Program for Youth and Adults.
- Project Supervisor and Program Officer – Canada World Youth.
- Project Manager and Adult Educator – CUSO.
- Training Coordinator – Imperial Oil.
- Post-Secondary Instructor – University of British Columbia, Clearmind International Institute.
- Professional Trainer and Consultant – Graybridge Malkam, Department of Global Affairs Canada, Morneau Shepell, and others.
- Registered Professional Counsellor (RPC) – Coastal Counselling Services, Morneau Shepell Employee Family Assistance Program Counsellor, Oak Counselling Services.